• About
• History
• Programs
• Staff
• Board
• Founder's Message
• Jobs
• Contact Us

ABOUT

The San Diego Asian Film Foundation (SDAFF) is one of the largest media arts organizations in North America that focuses on Asian American and Asian international cinema.

Mission

Our mission is to connect audiences with the human experience through the Pan Asian media arts.

We fulfill our mission by:

• Presenting unique, culturally-enriching programs that would otherwise be inaccessible to the public;
• Engaging the public in meaningful discourse and positive social change through our programs;
• Promoting artistic excellence, innovation and the independent voice;
• Strengthening San Diego as an arts destination.

Values

The following values help shape our Foundation:

• INNOVATION/CREATIVITY: being ahead of the curve
• EXCELLENCE: exceeding expectations
• LEADERSHIP: being the one others turn to
• CREATING COMMUNITY: Bringing people of all different backgrounds and experiences together
• FUN/HIP/COOL: understanding trends, creative inclusive programs that everyone wants to be a part of

We also value our strong ties with area schools, providing educational opportunities to enhance students' learning in film analysis and production, ethnic studies, language, humanities, political science, history, religion, marketing, and social advocacy. The SDAFF works with the University of San Diego, San Diego State University, UC San Diego, Cal State San Marcos, City College, Southwestern College, Miramar College, High Tech High School, Kearny High, Crawford High school, among many others.

We also work with more than 100 community, business, and school groups who partner with us on various programs throughout the year.