Spring Showcase 2023
April 22: South Korean Comedy Switch Makes Its North American Premiere
April 13, 2023
FOR IMMEDIATE RELEASE
CONTACT: CJ Mendoza (firstname.lastname@example.org)
April 22: South Korean Comedy Switch Makes Its North American Premiere At Pacific Arts Movement’s 12th Spring Showcase
- This film showcases the “what if” alternate universe from the perspective of a conceited, self-centered yet secretly heartbroken pop star to a heartwarming father with an adoring wife & kids.
WHAT: Pacific Arts Movement In a 15+ film collection, Pacific Art Movement’s 12th San Diego Asian Film Festival (SDAFF) Spring Showcase returns to the Ultrastar Cinemas in Mission Valley, San Diego from April 20 through 27, 2022. Audiences will enjoy eight days of films from Japan, Hong Kong, Iran, Malaysia, Pakistan, Singapore, South Korea, UK, USA, and more including a four-film retrospective on legendary actors Leslie Cheung and Anita Mui. The showcase opens with the genre-bending documentary Starring Jerry as Himself on April 20 telling the true story of an immigrant father recruited by the Chinese police to be an undercover agent. Closing night features Director Justin Chon’s Jamojaya which premiered at the Sundance Film Festival this January. Other programming includes live Q&As from filmmakers and musical performances.
Featured is South Korean comedy Switch making its North American premiere at Spring Showcase. Switch stars Kwon Sang-woo, Oh Jung-se, and Rhee Min-jung. The film marks the comeback of Rhee Min-jung in films, her last appearance was in rom-com Wonderful Radio (2012). The family comedy is a cross between A Christmas Carol and The Prince and the Pauper meets Korean idols in this lively tale of romance and redemption.
WHY: Pop star Park Kang was widely known for his proficient skills in acting from a small stage to the big screen. So sure and proud of himself after receiving “Best Actor Award”, he celebrates with a drink which also happens to be on the same day of Christmas. As soon as he steps foot in a special taxi cab, his world turns from signing autographs to taking care of his kids in another universe. Switch shows the hidden traits of an adored pop star known for his good looks and confidence in acting – And how heartwarming it can be.
ABOUT THE FILM:
Director Ma Dae-yun
SOUTH KOREA / COMEDY, FAMILY / KOREAN / SUBTITLED / 2023 / 112 MINS / NORTH AMERICAN PREMIERE
Date & Time: Saturday, April 22 at 12:30 pm & Monday, April 24 at 5:25 pm
Location: Ultrastar Cinemas in Mission Valley, San Diego